Happy waitress working at a pub and receiving packages – small business concepts

Your suppliers can have a huge impact on the profitability of your hospitality business.

Food, beverages, cleaning products, packaging, linen and other supplies can represent a significant portion of your operating costs.

Yet many hospitality businesses simply accept the price on the invoice.

That’s a mistake.

Negotiating with suppliers isn’t about bullying someone into giving you the lowest possible price.

It’s about creating a commercial relationship that works for both sides while making sure you’re getting the best overall deal for your business.

Here are some practical strategies for negotiating with your suppliers.

1. Know what you’re actually paying

Before you negotiate anything, understand your current costs.

Don’t just look at the price of one product.

Look at your total spend with each supplier.

For example, you might be spending:

That gives you a much stronger negotiating position than simply asking:

“Can you give me a better price on this?”

You can have a much more productive conversation when you know how much business you’re actually giving the supplier.

2. Don’t negotiate based on price alone

Price is important, but it isn’t the only thing that matters.

Consider the complete supplier relationship.

Look at:

A supplier that is $50 cheaper per order isn’t necessarily the better supplier if they regularly deliver late or send inconsistent products.

Look at the total cost of buying, not just the price on the invoice.

3. Ask for a volume deal

If you’re consistently buying the same products, you may have more negotiating power than you realise.

Instead of asking:

“Can you lower the price?”

Try:

“We’re currently spending around $X per month with you. If we increase that volume, what pricing can you offer us?”

This changes the conversation.

You’re offering the supplier something valuable in return for better pricing.

That might be:

More volume → better price

or:

Longer commitment → better price

or:

More products through one supplier → better overall deal

4. Consolidate your purchasing

If you’re buying from 12 different suppliers, you may be missing an opportunity.

Look at whether some of your purchasing can be consolidated.

For example, perhaps one supplier can provide:

You don’t necessarily want everything from one supplier.

But if you can move a meaningful amount of your purchasing to one supplier, you may gain additional negotiating power.

You also potentially reduce:

The goal isn’t to have fewer suppliers at all costs.

It’s to have the right suppliers for the right products.

5. Ask for better payment terms

This is one area that businesses often overlook.

If you’re paying immediately but have a strong trading history, ask whether you can move to better payment terms.

For example:

7 days → 14 days

or:

14 days → 30 days

Improved payment terms can have a significant impact on your cash flow.

But don’t ask simply because you want longer to pay.

Demonstrate that you’re a reliable customer.

If you’ve consistently paid your invoices on time, that’s a valuable part of the negotiation.

6. Don’t be afraid to ask for alternatives

If a product is becoming too expensive, don’t automatically accept the increase.

Ask your supplier:

“What alternatives do you have?”

There may be:

You may find that the product you’ve always ordered isn’t actually the most cost-effective option.

Just make sure you’re comparing like for like.

A cheaper product isn’t a saving if it creates more waste or reduces the quality of your finished product.

7. Understand your supplier’s position

Good negotiation isn’t one-sided.

Your supplier has costs too.

They have:

If you’re asking them to reduce their margin significantly, they need a reason to do it.

Instead, look for ways to create value for both sides.

You might offer:

The best negotiations create a win-win commercial arrangement.

8. Use competing quotes intelligently

Knowing what other suppliers are charging gives you useful information.

You don’t necessarily need to threaten your current supplier with:

“Someone else is cheaper. Match it or I’m leaving.”

Instead, have a conversation.

“I’ve been reviewing our purchasing and I’ve found this product available at a lower price elsewhere. Is there anything you can do on your pricing?”

This gives your existing supplier an opportunity to respond.

And sometimes they will.

But don’t make fake claims about competitor pricing.

If you’re going to negotiate using another quote, make sure it’s genuine and you’re comparing the same product and service.

9. Negotiate the whole basket, not individual products

This is particularly useful for hospitality businesses.

A supplier might not be able to give you the absolute lowest price on every single product.

But they may be able to offer a better overall deal across your account.

For example:

Product A: slightly cheaper

Product B: same price

Product C: cheaper

Delivery: free

Payment terms: improved

Volume rebate: added

The overall deal may be significantly better even though you didn’t get a discount on every item.

Think about your total monthly spend.

10. Ask about rebates and incentives

Depending on the supplier and products you’re purchasing, there may be additional commercial incentives available.

Ask about:

Don’t assume the price you see is the entire commercial arrangement.

There may be additional opportunities available to established customers.

11. Review your suppliers regularly

Don’t negotiate once and forget about it.

Your purchasing costs change.

Your sales change.

Your suppliers change their prices.

Your competitors change.

Set a regular time to review your major suppliers.

Look at:

Price → Quality → Service → Reliability → Terms → Total spend

If a supplier has steadily increased prices over the last 12 months, it’s worth having a conversation.

12. Don’t sacrifice quality for a cheap price

Chef decorating a plate while working in the kitchen at a restaurant – preparing food concepts

This is particularly important in hospitality.

A cheap ingredient can become an expensive problem.

If a cheaper product:

then the apparent saving may disappear.

Your objective isn’t:

Buy everything as cheaply as possible.

It’s:

Get the best commercial outcome for your business.

13. Build relationships with your suppliers

Good suppliers can become valuable business partners.

They know what’s happening in their market.

They may know when prices are going up.

They may know when products are becoming scarce.

They may be able to recommend alternatives.

They may even introduce you to other businesses or opportunities.

Treat your suppliers professionally.

Pay your invoices on time.

Communicate clearly.

Give them realistic forecasts.

And when you need something unusual, ask them.

A good supplier relationship can be worth considerably more than a small discount.

The biggest negotiation mistake

The biggest mistake is waiting until your costs become a problem before you look at your purchasing.

By then, you’ve already been paying the higher price.

Instead, make supplier management part of your normal business operations.

Know:

What you’re buying → who you’re buying it from → what you’re paying → how much you’re buying → what alternatives exist.

Then you can negotiate from a position of knowledge.

Your supplier bill is a profit opportunity

Every dollar you save through better purchasing can potentially go straight back into your business’s bottom line.

But don’t focus only on getting a few cents off a product.

Look at the bigger picture.

Better pricing.

Better terms.

Less waste.

Lower delivery costs.

More reliable supply.

Better products.

Less administration.

All of these can improve profitability.

The best hospitality operators don’t simply buy stock. They manage their purchasing strategically.

If you haven’t reviewed your major suppliers recently, pull out your last few months of invoices and start looking at the numbers.

You may be surprised at how much negotiating power you already have.

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