Why Choose Parthenon?

  • We’ve walked the path.
    We’re business owners who’ve started, run, and grown our own ventures — not just once, but multiple times.
  • We know the struggle is real.
    Starting and scaling a business is tough. Most micro and small business owners don’t have access to the guidance they genuinely need — especially when 1:1 coaching feels out of reach financially.
  • We’ve been in your shoes — and in the coaching chair.
    We’ve personally experienced the power of business coaching, and we’re living proof that the right support can change everything.
  • We’re here to give back.
    Parthenon was created to bring expert-level coaching to the businesses that need it most. We’re bridging the gap between high-quality support and everyday business reality.
  • We believe in your potential.
    We’ve seen capable business owners struggle — not because they lacked drive, but because they lacked direction. Our mission is to change that.

James Grafton

Executive Business Coach

  • Background in allied health and entrepreneurship.
  • Strong knowledge of sales, finance, and business operations.
  • Helps businesses focus on actions that drive profit.
  • Direct coaching style with a focus on execution.
  • Founder of champion health and JG Coaching and Consulting
  • Director of Parthenon Business Coaching.

Ross Gibb

Group Business Coach

  • Holds a Master’s in Business Marketing.
  • 14 years of experience in design, branding, and marketing.
  • Background in architecture, hospitality, and entrepreneurship.
  • Founder of RCGDesign and Wild Catering.
  • Specialist in branding, SEO, digital marketing, and AI integration.
  • Works with businesses to refine their brand, market positioning, and profitability.

What makes for a good Business Coach?