Why Choose Parthenon?
We’ve walked the path.
We’re business owners who’ve started, run, and grown our own ventures — not just once, but multiple times.We know the struggle is real.
Starting and scaling a business is tough. Most micro and small business owners don’t have access to the guidance they genuinely need — especially when 1:1 coaching feels out of reach financially.We’ve been in your shoes — and in the coaching chair.
We’ve personally experienced the power of business coaching, and we’re living proof that the right support can change everything.We’re here to give back.
Parthenon was created to bring expert-level coaching to the businesses that need it most. We’re bridging the gap between high-quality support and everyday business reality.We believe in your potential.
We’ve seen capable business owners struggle — not because they lacked drive, but because they lacked direction. Our mission is to change that.
James Grafton
Executive Business Coach
- Background in allied health and entrepreneurship.
- Strong knowledge of sales, finance, and business operations.
- Helps businesses focus on actions that drive profit.
- Direct coaching style with a focus on execution.
- Founder of champion health and JG Coaching and Consulting
- Director of Parthenon Business Coaching.
Ross Gibb
Group Business Coach
Master’s in Business Marketing
- Founder of RCGDesign, Link-Up Network, Parthenon Business Coaching, Wild Rissole and Wild Catering
- 14 years in design, branding, marketing and sales
- Background in architecture, hospitality and business ownership
- Has worked in, managed or owned 24+ hospitality businesses
- Came up through every role: chef, waiter, bartender, barista, manager, owner
- Hands-on across hotels, hostels, cafes, restaurants, nightclubs, cabaret bars and mine site catering
- Mobile and event catering, from intimate private functions to festivals of 50,000+ people
- Specialist in branding, SEO, digital marketing, AI automation and autonomous digital marketing systems
- Helps hospitality businesses sharpen their brand, market position and profit
