What does a business coach do exactly?
It’s a common assumption that business coaching is there to fix all your problems. And while that’s partly true, firstly there’s an important distinction worth understanding.
Consultants and business developers are often brought in to act like a temporary CEO. They roll up their sleeves, identify issues, and implement solutions for you.
Business coaches, on the other hand, teach you how to solve those problems yourself.
- We educate you on what a marketing funnel is, and what clients to attract.
- We prioritise the highest-impact tasks.
- We Review pricing, margins, and project structure.
- We position you as the leadership habits
We help you understand the levers in your business—what they are, how they work, and when to pull them.
This approach might feel slower than hiring a high-priced consultant, but it’s designed for long-term growth. You walk away with the tools, knowledge, and confidence to make better decisions—strategically and sustainably.
What's a BAD Business coach?
95% of Coaches & Mentors are an absolute JOKE!
Have They Actually Built and Run a Business?
Anyone can call themselves a coach, but have they lived it?
A real business coach has built, scaled, and led a business—not just attended a weekend course or read a few books.
They should have first-hand experience in hiring, managing teams, solving cash flow issues, and navigating business challenges.
If they haven’t been in the trenches, how can they help you fight the real battles?
Are They Transparent About Their Business Numbers?
A great coach isn’t afraid to share their own business success—because they actually have one. Ask about their:
✅ Revenue growth – Did they scale a business profitably?
✅ Staff numbers – Have they managed and led real teams?
✅ Exit strategy – Did they successfully sell or transition a business?
If they dodge these questions, they’re likely selling theory, not results.
Can They Guarantee Measurable Results?
A real coach isn’t just a motivational speaker—they deliver tangible business outcomes.
Do they set clear goals and track progress with real numbers?
Can they prove past successes with case studies or testimonials?
Are they invested in your results, not just collecting a paycheck?
If someone is truly great at scaling businesses, why would they stop?
The usual excuses?
- “The workforce was a headache.”
- “It was too hard on my family.”
- “The economy was bad.”
- “A better business opened next door”
A real business leader knows how to pivot, adapt, and succeed—no matter the challenge.
The only legit reason to step away?
A high-value exit strategy that paid off big or an industry collapse.
If they don’t have a true story, why take their advice?
