How to Get More Customers From Google: A Hospitality Business Guide

When someone wants a coffee, lunch, dinner, a hotel room or somewhere to hold a function, there’s a good chance they will search Google before deciding where to go. They might search: “Cafe near me” “Best restaurant in Logan” “Hotel near Brisbane airport” “Pub with meals near me” “Breakfast near me” “Function venue Brisbane” If […]
How to Get More Repeat Customers in Your Cafe, Restaurant or Hotel

Getting someone through the door once is good. Getting them to come back next week is better. And getting them to become a regular customer who brings friends, recommends you to others and chooses your business automatically is where hospitality businesses can really build value. Yet many businesses spend most of their marketing effort trying […]
How to Create a Hospitality Marketing Plan That Actually Generates Customers

Most hospitality businesses don’t have a marketing plan. They have a Facebook page. They have an Instagram account. They occasionally run an offer. Someone posts a photo of the food. Someone else remembers to update the website. Then the owner wonders why sales are unpredictable. Marketing shouldn’t be a collection of random activities. A good […]