Why Your Cafe Has Empty Tables at 2pm: How to Fix Your Quiet Periods
Your cafe might be packed at 8am. The coffee machine is working overtime. The kitchen is flat out. There is a queue at the counter and every table is occupied. Then 2pm arrives. Suddenly, half the tables are empty. By 3pm, the staff are looking at the clock. If this sounds familiar, you’re not alone. […]
How to Get Your Hotel Rooms Full: 10 Practical Strategies That Work
How to Get Your Hotel Rooms Full: 10 Practical Strategies That Work Empty hotel rooms are one of the most expensive problems in hospitality. The room is already there. The building is already there. Your staff, utilities, insurance and other operating costs are still being paid whether the room is occupied or not. The challenge […]
How to Fix Your Cocktail Menu: 10 Changes That Can Improve Sales and Profit
If your cocktail menu isn’t selling the way you expected, the problem might not be your cocktails. It could be the menu itself. A cocktail menu has to do several jobs at once. It needs to make drinks look appealing, help customers make decisions, be practical for your bartenders to execute and, most importantly, make […]
How to Get More Customers From Google: A Hospitality Business Guide
When someone wants a coffee, lunch, dinner, a hotel room or somewhere to hold a function, there’s a good chance they will search Google before deciding where to go. They might search: “Cafe near me” “Best restaurant in Logan” “Hotel near Brisbane airport” “Pub with meals near me” “Breakfast near me” “Function venue Brisbane” If […]
How to Get More Repeat Customers in Your Cafe, Restaurant or Hotel
Getting someone through the door once is good. Getting them to come back next week is better. And getting them to become a regular customer who brings friends, recommends you to others and chooses your business automatically is where hospitality businesses can really build value. Yet many businesses spend most of their marketing effort trying […]
How to Create a Hospitality Marketing Plan That Actually Generates Customers
Most hospitality businesses don’t have a marketing plan. They have a Facebook page. They have an Instagram account. They occasionally run an offer. Someone posts a photo of the food. Someone else remembers to update the website. Then the owner wonders why sales are unpredictable. Marketing shouldn’t be a collection of random activities. A good […]
How to Make More Money With Upsells in Your Cafe, Restaurant or Bar
One of the easiest ways to increase revenue in hospitality is to get more value from the customers you already have. You don’t necessarily need more customers. You don’t necessarily need more advertising. Sometimes you simply need to give the customers already standing in front of you a better reason to spend a little more. […]
