Why Your Cafe Has Empty Tables at 2pm: How to Fix Your Quiet Periods
Your cafe might be packed at 8am. The coffee machine is working overtime. The kitchen is flat out. There is a queue at the counter and every table is occupied. Then 2pm arrives. Suddenly, half the tables are empty. By 3pm, the staff are looking at the clock. If this sounds familiar, you’re not alone. […]
How to Get More Repeat Customers in Your Cafe, Restaurant or Hotel
Getting someone through the door once is good. Getting them to come back next week is better. And getting them to become a regular customer who brings friends, recommends you to others and chooses your business automatically is where hospitality businesses can really build value. Yet many businesses spend most of their marketing effort trying […]
How to Create a Hospitality Marketing Plan That Actually Generates Customers
Most hospitality businesses don’t have a marketing plan. They have a Facebook page. They have an Instagram account. They occasionally run an offer. Someone posts a photo of the food. Someone else remembers to update the website. Then the owner wonders why sales are unpredictable. Marketing shouldn’t be a collection of random activities. A good […]
